Web Design Trends 2018 & Beyond

Website design trends are changing every year. User-behaviour is the latest trend in the web design industry. If your site isn’t user-friendly, Google won’t rank it higher on their SERPs. In fact, Google has already incorporated user-friendliness of a website into their ranking algorithm. The more user-friendly your website is, the higher it will rank on Google and the other search engines. Today, your website is no longer a URL where you park the site. In fact, your site is the online face of your business. Hence, it should be able to impress the visitor. The first impression created by your website is important to take your business to the next level. That is why you need to know about the latest trends that make your website great. Here is what makes for a fantastic website.

 

Video

The importance of video marketing cannot be overestimated in any way. One of the hottest video marketing trends today is virtual reality and 360-degree videos. You should integrate this trend into your website in 2018. More businesses are incorporating this trend into their web designs. You will be losing a lot of customers and revenue in the long run if you don’t incorporate this trend into your site. Even though 360-degree video and virtual reality are quite similar, there is a few difference in the implementation of these trends. Virtual reality needs the use of headsets. It offers an immersive experience that the user can easily control. On the other hand, a 360-degree video is viewed on any device and doesn’t need the use of headsets. It is controlled by the creator of the video. But both cases help the marketer to provide the visitor with a powerful introductory experience – which can help improve the engagement aspect of your business.

Web Design

Minimalistic or flat web design became extremely popular in 2017, and the trend will continue into 2018 & beyond. Your web design needs to be straightforward and concise in all of its aspects. Make sure that you stick to an ultra-minimal web theme in 2018 in order to take advantage of this trend.

 

Another important component of a good website is to highlight what you want the visitor to do once he or she arrives on your site. Should the visitor email, call you, buy a product, or just signup for something? A great website will have a clear call-to-action to guide the traffic where you want the traffic to end up. For example, if you are selling a product or service, let the visitor know that he or she needs to buy it and make the process easier for them. This will help skyrocket your conversion rates and increase the revenue over time. It is important that you be clear and concise when doing so. You shouldn’t make the visitor think about what they need to do once they arrive on your website.

 

A well designed website will answer most of the important questions that the visitor has. A visitor will have many questions once they arrive on your website. They will want to know:

  • Have I come to the right place?
  • Can I afford your product or service?
  • How long has the company been in business?
  • How can I learn more about your product or service?
  • Is your product or service right for me?
  • How can I contact you?

You should try to answer these questions on your clearly and concisely. Don’t wait till the customer asks such questions to answer them, that way you could be losing valuable custom. Clear messages work best in this regard, another thing to remember is that most of the visitors that come to your site won’t become a customer immediately. That is why you need to give the customer a method of staying connected with your business until he or she makes up the mind to buy your product or service. There are many ways of staying in touch such as email, Facebook, Google+, YouTube, Twitter and LinkedIn. Incorporate these profiles into your website so that the customer can be in touch with you over time.

Web Design Trends & Conclusion

In conclusion, web design trends change almost every year. There are many things to incorporate into your site to make it a great website.

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